Topic propose

Question 1

Examine how web-based interactive music video influenced the music industry.

Question 2

Analyse the interactive elements of the interactive music video by using semiotic.

Research Background

Music video easily goes viral through the internet and the interactive music videos are more like a new transformation of music industry. Audiences are willing to experience more immersive and engagement of music’s experience. Interactive elements would be a good marketing tool for music industry as many interactive music videos go viral and spread through the web rapidly (Videos, 2015). By using semiotic, determine how they convey the music’s message through the visual and interaction.  Observe did they use similar pattern or sign to create a good interactive music video.


Videos, I. (2015). Interactive Music Videos. [online] Available at: [Accessed 3 Dec. 2015].


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